In 2023, the United Kingdom was the largest digital advertising market in Western Europe with a spending of 34 billion euros. Greece was the smallest market, with an expenditure of 323 million euros. The 28 countries presented in the data set had a spending of nearly 87 billion euros altogether.
Digital advertising spending in Western Europe in 2023, by country
(in million euros)
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IAB Europe. (June 12, 2024). Digital advertising spending in Western Europe in 2023, by country (in million euros) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/237928/online-advertising-spending-in-western-europe/
IAB Europe. "Digital advertising spending in Western Europe in 2023, by country (in million euros)." Chart. June 12, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/237928/online-advertising-spending-in-western-europe/
IAB Europe. (2024). Digital advertising spending in Western Europe in 2023, by country (in million euros). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/237928/online-advertising-spending-in-western-europe/
IAB Europe. "Digital Advertising Spending in Western Europe in 2023, by Country (in Million Euros)." Statista, Statista Inc., 12 Jun 2024, https://www.statista.com/statistics/237928/online-advertising-spending-in-western-europe/
IAB Europe, Digital advertising spending in Western Europe in 2023, by country (in million euros) Statista, https://www.statista.com/statistics/237928/online-advertising-spending-in-western-europe/ (last visited December 22, 2024)
Digital advertising spending in Western Europe in 2023, by country (in million euros) [Graph], IAB Europe, June 12, 2024. [Online]. Available: https://www.statista.com/statistics/237928/online-advertising-spending-in-western-europe/